Case Studies

Rumble Boxing Web Application Development

Revolutionary fitness franchise, Rumble Boxing http://www.doyourumble.com, is an ecommerce development client with Arcane Strategies. The company is the brain child of franchise and fitness leaders, with the hardware to prove it.  Founded in NYC in 2016, Rumble’s initial registration and investment round required a high demand marketing campaign with an extremely aggressive timeline and a shoestring startup budget.  That’s where Arcane Strategies entered. The MVP shopify project met the specs of their styleguide and the demands of an aggressive marketing campaign.

In phase 2 of the project’s life cycle, Arcane Strategies completed the frontend bootstrap development and backend ERP integration with industry software provider, ZingFit, on a Laravel framework. In addition to collaborative meetings with the provider, Arcane has maintained daily communications with all parties and has continued fast turnarounds for this startup’s aggressive schedule.

Alongside website development, Arcane has regularly developed and supported operations software to support business intelligence analytics, automated administrative workflows, and automated reengagement methods using technologies like PhantomJs and Braze.

In 2018, Arcane created an OAuth2 API with full functional data exchange in order to support the build of an iOS application and followed that in 2019 with a full es6 redesign integration.
Today, they boast a 9 figure valuation with more than a dozen locations nationwide and more than 200k customers.

Winklevoss Technologies

Timeline Systems Administration & Launch: 1 week

Timeline LMS development: 1 month

Winklevoss Technologies http://www.winklevoss.com/ is a systems administration client. The company is a leading software provider for retirement plan financing and forecasting. After contracting a service for their website rebuild on WordPress, several programming flaws remained. Winklevoss came to Arcane to assist in debugging as well as building and maintaining their hosting environment. The project requires stability and security considerations, given their high profile name but while cost-effective for a non-business-critical presence.

In addition to website development, Arcane Strategies also offers Systems Administration for Azure and AWS platforms. The Winklevoss site runs on Ubuntu with the latest stack services, to support WordPress in an optimal environment. Arcane has also assisted in custom configured user group access, monitoring tools, and code recommendations. Their flagship product, ProVal, is the market leader in North America, boasting users in 30 countries from within 250+ client accounts.

Marantec America

Marantec is an international leader in garage door equipment with a website built on Typo3.  As a platform with a very small community, Typo3 support is hard to come by, so when Marantec needed to convert its digital banking forms to PDF’s, to meet banking regulations, there were few resources available to fit their needs.  To make matters more difficult, the CMS and supporting server were 8 years outdated, requiring 2 major step-wise upgrades, simply to meet the needs of a modern development environment.

Fortunately, Arcane Strategies was able to help with both matters.  With two step-wise upgrades, a server migration and upgrade, and 20+ plugin upgrades, the MarantecAmerica.com site was able to be fully supported on a stable development, staging, and production environment.  From that point on, Arcane was able to leverage Typo3’s niche syntax (phtml and typoscript) to handle PDF outputs for both of Marantec’s banking forms.

Leopolds Ice Cream

Leopold’s Ice Cream is a staple of Savannah’s downtown and as a cultural icon, branding and messaging remains an important factor in their identity. As a growing brand shipping nation-wide with multiple brick and mortar locations, demonstrating that message meant considering a redesign in 2019 but more critically, an immediate need to upgrade their 3-year-old technology to meet their operations needs. Arcane recommended an agile based approach, performing a full site and stack audit to identify all necessary upgrades. The resulting findings meant a budget-friendly upgrade procedure that allowed Leopold’s to salvage their existing site and create a project plan that was sensitive to their priorities and need for greater budgetary control.

Moses and Singer

As a legal eagle of NYC, Moses and Singer has a fresh approach in its dealings with both clientele and employee relations. Prior to their 2019 web redesign project, they set out to make their culture reflective in internal operations with an employee forward intranet. Having requested a WordPress site with seamless registration, login, and multi-tiered editorial controls, Arcane proposed a theme-based build offering speed of development with a budgetary emphasis on functionality. The result was a WordPress website equipped with Active Directory LDAP integration to control roles and permissions as well as an employee directory with personally tailored profiles. The intranet is further protected with local hosting and restricted to network access.

Cornerstone Information Technologies

Timeline Avada Redesign: 2.5 months

Timeline Responsive Rebuild: 3 weeks to Beta

Cornerstone Information Technologies https://www.cornerstone.it/ is a leader in IT solutions, headquartered in New York City with offices in Philadelphia, Washington, D.C. and Los Angeles. With a unique organically grown business, Arcane’s task is to contribute to increasing public exposure. As industry veterans, founders Tom and Jim Moreo have all the connections to build and retain business in NYC. Expanding outside of NYC, however, requires organic search results and a professional web presence. Arcane Strategies assisted through design, development, hosting, and support for their new website, alongside Cornerstone’s marketing team.

Originally a static site, three phases of redesign has it presently running on WordPress with aesthetics to match 2017 standards. The site is responsive and considers optimization best practices in its templates. The site also boasts several animation features and news feeds. Today, Cornerstone and Arcane Strategies work collaboratively to help promote the brand’s online presence. Arcane also continues to provide SysOps support for Cornerstone’s web servers.

Cornerstone presently employs more than 3 dozen employees and operates out of New York, Washington DC, and Los Angeles, and Philadelphia. Cornerstone also has an internal marketing team dedicated to their web presence. We’re very happy to be working with Cornerstone and are looking forward to the future.