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What is Geofencing and How to Use it

By now most of us have experienced getting a geo-specific ad on our mobile device. This happens after you walk by or into a store and then start to see ads or get notifications related to that store. This is done by using your location to show you an ad for a store that is […]

What is Stripe Terminal?

A New Way To Accept Credit Cards. We recently received a new Stripe Terminal Dev Kit and we are enjoying our new toy! Our developers have been relieved at how quick and easy it has been to include Stripe’s card readers in our current environment.  For those that are new to Stripe, here are some of the […]

Micro-optimization and Conversion Rate

In my earlier post, Digital Strategy Is Micro-optimization I discussed the three primary macro-data points that determine the success of an e-commerce website, traffic, conversion rate, and average order value (AOV). In a later installation of this series, The Micro-optimization of Website Traffic,  I detailed the components and the optimization strategy for the macro-data point traffic. In this post, I will dig into […]

Is Data Privacy Affecting Your Cloud Support?

The fundamentals of server management usually come down to matters of the server or the network. Domains, public and private network IP’s, firewall management, subnets, transfer protocols, and the like, typically fall into network engineering. On the other hand, server administration includes your web server’s underlying kernel, virtual memory, httpd service and virtual hosts.  He […]

Digital Strategy From Scratch: Part 2

In the first installment of this series, Digital Strategy From Scratch, I discussed the first four steps of a successful digital strategy for a new stand-alone e-commerce (B2C) business. The first four steps included launching a good website, optimizing packaging and shipping, optimizing for mobile, and beginning a thoughtful email marketing strategy. These steps represent […]