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Elevate. Innovate.

(917) 946-4139 New York, Savannah, San Diego

Case Studies

As a consultant, Arcane Strategies aims to work with each of our clients’ budgets and service needs. We’ve listed, below, several client case studies, spanning across our services from digital consulting to logo design or web development. While we love operations and systems administration, we are experts in web development. As such, you’ll find many of our contracts include designing and developing web presences. These cases represent a portion of diverse organizations, to give you a feel for the services we offer and the clients we work with. Each case study will present a client’s goal or dilemma and how we achieved it. We also hope that these insights give you a better idea of how we can assist you in your goals. We would also like to thank our clients for allowing us to share these stories with you.

In addition to the below case studies, our portfolio includes sites like RumbleBoxing, dadstie.com, Daniel Ricotta MD, YellowFin Navigation, JRL Land Surveyors, Musician Kathy Muir, Artist Steven Andolino, and more.

Marantecamerica

Marantecamerica

Marantecamerica

Marantec is an international leader in garage door equipment with a website built on Typo3.  As a platform with a very small community, Typo3 support is hard to come by, so when Marantec needed to convert its digital banking forms to PDF's, to meet banking regulations, there were few resources available to fit their needs.  To make matters more difficult, the CMS and supporting server were 8 years outdated, requiring 2 major step-wise upgrades, simply to meet the needs of a modern development environment. Fortunately, Arcane Strategies was able to help with both matters.  With two step-wise upgrades, a server migration and upgrade, and 20+ plugin upgrades, the MarantecAmerica.com site was able to be fully supported on a stable development, staging, and production environment.  From that point on, Arcane was able to leverage Typo3's niche syntax (phtml and typoscript) to handle PDF outputs for both of Marantec's banking forms.

Watertree

Watertree

Watertree

Disaster Recovery: 1 hour Digital design studio located in texas Watertree offers plug and play setup of SaaS products like Squarespace and Shopify. Watertree contacted us to get assistance in more technical solutions including disaster recovery of production assets broken during data migration. Arcane was able to complete restoration without any prior knowledge of the system, within 30 minutes and restore data loss shortly thereafter.  Watertree was able to retain more clients because of Arcane's quick response and resolution.

Winklevoss Technologies

Winklevoss Technologies

Winklevoss Technologies

Timeline Systems Administration & Launch: 1 week
Timeline LMS development: 1 month

Winklevoss Technologies http://www.winklevoss.com/ is a systems administration client. The company is a leading software provider for retirement plan financing and forecasting. After contracting a service for their website rebuild on WordPress, several programming flaws remained. Winklevoss came to Arcane to assist in debugging as well as building and maintaining their hosting environment. The project requires stability and security considerations, given their high profile name but while cost effective for a non-business-critical presence.

In addition to website development, Arcane Strategies also offers Systems Administration for Azure and AWS platforms. The Winklevoss site runs on Ubuntu with the latest stack services, to support WordPress in an optimal environment. Arcane has also assisted in custom configured user group access, monitoring tools, and code recommendations. Their flagship product, ProVal, is the market leader in North America, boasting users in 30 countries from within 250+ client accounts.

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Cornerstone Information Technologies

Cornerstone Information Technologies

Cornerstone Information Technologies

Timeline Avada Redesign: 2.5 months
Timeline Responsive Rebuild: 3 weeks to Beta

Cornerstone Information Technologies http://www.cornerstone.it/ is a leader in IT solutions, headquartered in New York City with offices in Philadelphia, Washington, D.C. and Los Angeles. With a unique organically grown business, Arcane's task is to contribute to increasing public exposure. As industry veterans, founders Tom and Jim Moreo have all the connections to build and retain business in NYC. Expanding outside of NYC, however, requires organic search results and a professional web presence. Arcane Strategies assisted through design, development, hosting, and support for their new website, alongside Cornerstone's marketing team.

Originally a static site, three phases of redesign has it presently running on WordPress with aesthetics to match 2017 standards. The site is responsive and considers optimization best practices in its templates. The site also boasts several animation features and news feeds. Today, Cornerstone and Arcane Strategies work collaboratively to help promote the brand's online presence. Arcane also continues to provide SysOps support for Cornerstone's web servers.

Cornerstone presently employs more than 3 dozen employees and operates out of New York, Washington DC, and Los Angeles, and Philadelphia. Cornerstone also has an internal marketing team dedicated to their web presence. We're very happy to be working with Cornerstone and are looking forward to the future.

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Prisma Banners Printing Company Website

Prisma Banners Printing Company Website

Prisma Banners Printing Company Website

Timeline osCommerce eComm and Design Tool Development: 7 months

Prisma Banners, a printing company website https://prismabanners.com/, is one of Arcane's first website design and development projects. A startup competing in the print industry against giants like Vistaprint, Prisma Banners needs a sophisticated eCommerce platform. The printing company website has a complex customization and design interface for its visitors. This feature is key to its success and a challenge for development. Another challenge was that Prisma Banners also set meticulous website design standards for Arcane to complete.

Arcane Strategies stepped in as a consultant and manager of outsourced development resources, to reach a launch goal within 3 weeks of ETA, at a fraction of the cost of a US-based development team. Following engagement, Prisma Banners experienced a disastrous server failure with an India-based vendor and called upon Arcane to assist in recovery. After successfully re-deploying the last known backup, Prisma Banners went on to conduct business for several years, through acquisition.

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American Retail Shippers Association

American Retail Shippers Association

American Retail Shippers Association

Timeline Development and Salesforce Integration: 1 month

American Retail Shippers (ARSA) http://americanretailshippers.com/ was founded in 2012 as a non-profit shippers association. The association intended to help improve communications between customers and vendors in the shipping community while also providing industry benefits. Coming to Arcane with a simple design, ARSA was uniquely lacking the funding to build a more advanced web presence. Arcane Strategies was happy to assist, building a simple static site that accomplished the minimum viable product (MVP) that would permit ARSA to begin marketing itself. Arcane then worked with ARSA to rebuild their site on an existing WordPress theme and has since undergone several redesigns. Throughout the process, Arcane assisted in support and maintenance of the web presence in addition to its hosting facility at BlueHost and corresponding email services.

The American Retail Shippers Association now runs on a more modern WordPress theme with a clean and manageable interface. The organization operates out of New Jersey.

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Buzz and Breathe

Buzz and Breathe

Buzz and Breathe

Logo Design

Buzz and Breathe is an organic beeswax candle company, hand-making each candle with recycled wine bottles. Founder, Rebecca Spaide, creates the scented candles tailored to match up with holidays, seasons, and even the grape and manufacturer of the wine bottles being used. The company also produces lines of recycled beer and liquor candles, torches, and custom designed glass bottles. All of the hand-made products are built with the name in mind, to get buzzed and breathe in the fresh smell of a scented beeswax candle.

As a startup, Ms. Spaide's expenses are carefully reviewed and with any retail product, branding was absolutely critical. Arcane stepped in to create a logo that matched the owner's style for both print and digital, and with several alternative layouts. Following, Arcane assisted with the creation of B&B's online store and will continue to support further design, development and marketing engagements, moving forward. We are thrilled to be working with Buzz and Breathe and look forward to seeing the brand gather attention in the months to come.