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(917) 946-4139 New York, Savannah, San Diego

Case Studies

As a consultant, Arcane Strategies aims to work with each of our clients’ budgets and service needs. We’ve listed, below, several client case studies, spanning across our services from digital consulting to logo design or web development. While we love operations and systems administration, we are experts in web development. As such, you’ll find many of our contracts include designing and developing web presences. These cases represent a portion of diverse organizations, to give you a feel for the services we offer and the clients we work with. Each case study will present a client’s goal or dilemma and how we achieved it. We also hope that these insights give you a better idea of how we can assist you in your goals. We would also like to thank our clients for allowing us to share these stories with you.

Winklevoss Technologies

Winklevoss Technologies

Winklevoss Technologies

Timeline Systems Administration & Launch: 1 week

Timeline LMS development: 1 month

Winklevoss Technologies http://www.winklevoss.com/ is a systems administration client. The company is a leading software provider for retirement plan financing and forecasting. After contracting a service for their website rebuild on WordPress, several programming flaws remained. Winklevoss came to Arcane to assist in debugging as well as building and maintaining their hosting environment. The project requires stability and security considerations, given their high profile name but while cost effective for a non-business-critical presence.

In addition to website development, Arcane Strategies also offers Systems Administration for Azure and AWS platforms. The Winklevoss site runs on Ubuntu with the latest stack services, to support WordPress in an optimal environment. Arcane has also assisted in custom configured user group access, monitoring tools, and code recommendations. Their flagship product, ProVal, is the market leader in North America, boasting users in 30 countries from within 250+ client accounts.

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Cornerstone Information Technologies

Cornerstone Information Technologies

Cornerstone Information Technologies

Timeline Avada Redesign: 2.5 monthsTimeline Responsive Rebuild: 3 weeks to BetaCornerstone Information Technologies http://www.cornerstone.it/ is a leader in IT solutions, headquartered in New York City with offices in Philadelphia, Washington, D.C. and Los Angeles. With a unique organically grown business, Arcane's task is to contribute to increasing public exposure. As industry veterans, founders Tom and Jim Moreo have all the connections to build and retain business in NYC. Expanding outside of NYC, however, requires organic search results and a professional web presence. Arcane Strategies assisted through design, development, hosting, and support for their new website, alongside Cornerstone's marketing team.Originally a static site, three phases of redesign has it presently running on WordPress with aesthetics to match 2017 standards. The site is responsive and considers optimization best practices in its templates. The site also boasts several animation features and news feeds. Today, Cornerstone and Arcane Strategies work collaboratively to help promote the brand's online presence. Arcane also continues to provide SysOps support for Cornerstone's web servers.Cornerstone presently employs more than 3 dozen employees and operates out of New York, Washington DC, and Los Angeles, and Philadelphia. Cornerstone also has an internal marketing team dedicated to their web presence. We're very happy to be working with Cornerstone and are looking forward to the future.Visit Site

Prisma Banners Printing Company Website

Prisma Banners Printing Company Website

Prisma Banners Printing Company Website

Timeline osCommerce eComm and Design Tool Development: 7 months

Prisma Banners, a printing company website https://prismabanners.com/, is one of Arcane's first website design and development projects. A startup competing in the print industry against giants like Vistaprint, Prisma Banners needs a sophisticated eCommerce platform. The printing company website has a complex customization and design interface for its visitors. This feature is key to its success and a challenge for development. Another challenge was that Prisma Banners also set meticulous website design standards for Arcane to complete.

Arcane Strategies stepped in as a consultant and manager of outsourced development resources, to reach a launch goal within 3 weeks of ETA, at a fraction of the cost of a US-based development team. Following engagement, Prisma Banners experienced a disastrous server failure with an India-based vendor and called upon Arcane to assist in recovery. After successfully re-deploying the last known backup, Prisma Banners went on to conduct business for several years, through acquisition.

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American Retail Shippers Association

American Retail Shippers Association

American Retail Shippers Association

Timeline Development and Salesforce Integration: 1 month

American Retail Shippers (ARSA) http://americanretailshippers.com/ was founded in 2012 as a non-profit shippers association. The association intended to help improve communications between customers and vendors in the shipping community while also providing industry benefits. Coming to Arcane with a simple design, ARSA was uniquely lacking the funding to build a more advanced web presence. Arcane Strategies was happy to assist, building a simple static site that accomplished the minimum viable product (MVP) that would permit ARSA to begin marketing itself. Arcane then worked with ARSA to rebuild their site on an existing WordPress theme and has since undergone several redesigns. Throughout the process, Arcane assisted in support and maintenance of the web presence in addition to its hosting facility at BlueHost and corresponding email services.

The American Retail Shippers Association now runs on a more modern WordPress theme with a clean and manageable interface. The organization operates out of New Jersey.

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Prana Row Gym Franchise

Prana Row Gym Franchise

Prana Row Gym Franchise

Similar to Rumble, Prana Row is a startup gym franchise, founded in 2016, with niche market. Rather than targeting boxers, however, Prana takes the cycle studio approach toward rowing. As a startup, Prana's initiation budget is low. To remedy this, Arcane happily bartered services in exchange for branding and web development. More than a dozen rounds have been completed of each of two logo concepts.

Following design, Prana is looking to work with Arcane on completing their web presence and assisting in IT solutions for their gym franchise. Keep an eye out for this brand in the near future. We like what they have to offer and are excited to see this gym franchise expand in 2017!

Buzz and Breathe

Buzz and Breathe

Buzz and Breathe

Logo Design

Buzz and Breathe is an organic beeswax candle company, hand-making each candle with recycled wine bottles. Founder, Rebecca Spaide, creates the scented candles tailored to match up with holidays, seasons, and even the grape and manufacturer of the wine bottles being used. The company also produces lines of recycled beer and liquor candles, torches, and custom designed glass bottles. All of the hand-made products are built with the name in mind, to get buzzed and breathe in the fresh smell of a scented beeswax candle.

As a startup, Ms. Spaide's expenses are carefully reviewed and with any retail product, branding was absolutely critical. Arcane stepped in to create a logo that matched the owner's style for both print and digital, and with several alternative layouts. Following, Arcane assisted with the creation of B&B's online store and will continue to support further design, development and marketing engagements, moving forward. We are thrilled to be working with Buzz and Breathe and look forward to seeing the brand gather attention in the months to come.

Daniel Ricotta, MD

Daniel Ricotta, MD

Daniel Ricotta, MD

Timeline Design and Build: 2 weeks

Timeline Re-design: 2 weeks

Doctor Daniel Ricotta http://www.danielricotta.com/ of Beth Israel Deaconess Medical Center in Boston needed a personalized website to publicize his experience. With a public presence and prominent title, his young career is under close review by patients and colleagues and Dr. Ricotta needed a vehicle to communicate his experience. He reached out to Arcane Strategies to design and develop a custom web presence that would also highlight his academic and professional achievements, and provide a vehicle for contacting him.

The challenge was to communicate all of Doctor Ricotta's important achievements without much knowledge of the field. Creating a highly manageable CMS was therefore an important solution. The website design and development was entirely handled by Arcane's frontend engineering team and was launch ready in 1 week. The site is fully responsive, improving both his mobile presence and SEO rankings while boasting several animation features and a WordPress CMS for ultimate control over published content. Doctor Ricotta now benefits from a positive public presence and an increasing direct traffic rate, which also benefits his employer. This is just one of many personal profile websites that Arcane Strategies has completed for tech savvy professionals.

Doctor Ricotta is a graduate of New York Medical College and Beth Israel Deaconess Medical Center's residency program. He is also a member of the Society of Hospital Medicine, the American Board of Internal Medicine, and the Boston Academy of Academic Hospitalists. We wish him the best of luck and look forward to seeing his career skyrocket!

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Nutrient Man

Nutrient Man

Nutrient Man

Branding and Logo Design

Pharmacist and Nutrition Guru, Peter Moreo is also known as the NutrientMan http://nutrientman.com/. Peter's growing brand is in need of greater public visibility, which requires a re-branding and SEO improvements. Arcane Strategies has assisted as a consultant for SEO recommendations as well as a designer of the Nutrient Man logo. The logo design must meet his unique "NutrientMan" brand requirements, without breaking the bank.  Arcane's designers have provided hand-drawn logo designs, matching Mr. Moreo's specifications and alternate colorization options, to meet a changing style guide. Quality logo design is a staple of Arcane's customer service just as well as our development capabilities.

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