Blog Archives: 2018

Digital Strategy From Scratch

Anyone who tells you that there is a one-size-fits-all formula for digital strategy is over-simplifying the planning and process of the e-commerce marketplace. Don’t get me wrong, there are certainly cross-over metrics and strategies that can be applied universally to a wide variety of e-commerce business types. Social media is a perfect example of a […]

Creating the Perfect Brand Name

Your brand will be one of your business’s most valuable assets. Your brand will evolve and gain value as your business grows. Think of the brand as the front porch of a business.  If the front porch is beautiful and comfortable, customers will likely want to come up and sit for a while. Hopefully, over time, they will […]

Hybrid Cloud Computing: Which Deployment Model is Best For Your Business?

The term “cloud computing” has grown from something of a niche concept only a few years ago, to an absolute must-have for business. Supreme flexibility, capability, and security have made cloud structures a vital component of any organizational architecture. But, as you know, no two businesses are the same, and so selecting the right cloud […]

When Does Outsourcing Support Make Sense for Digital Agencies

The business model of a digital agency is subject to change as the business scales. In the beginning, it makes the most sense to keep all support level tasks in-house. At this start-up stage of the agency life-cycle team members typically wear many hats in order to cover all the needs of the business. However, […]

Three Questions Everyone Should Ask About Cloud Hosting

What Is Changing? The way digital data is processed and delivered is changing. The new processing system is called Cloud Computing or simply, the cloud. We are moving to cloud-based computing from dedicated server computing. Cloud hosting stores information across many server instances. This practice decreases the risk of website and app downtime because the requested information […]