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Blog Archives: 2019

The Art of Micro-Optimization Strategy

The concept of micro-optimization is not new, especially within the tech community. Software developers have debated the concept of micro-optimizing code for over ten years. The premise is that meticulously refining small bits of code could correct relative performance issues. Although the verdict is still out amongst developers, I am advocating for the practice of […]

Digital Strategy Is Micro-Optimization

Digital marketing strategy is micro-optimization which makes it the nerdy sister of traditional marketing strategy. Where a traditional marketing strategy is a floodlight, digital marketing strategy is 10,000 matches burning at the same time. To understand the digital marketing strategy, you must understand the data that instigated the lighting of each of the 10,000 matches. […]