by Mike Ricotta - January 22, 2019
The question, Moz Pro or SEMrush? is not the beginning of a journey but the end instead. The original question was what is the best SEO tool for marketers? The last and final question to be asked on this trip of analyzing the tech specs of over 10 SEO/SEM tools available today is, MozPro or SEMrush? Interestingly I have used both of these products in the past and I really like them both. I am currently in the position once again to select an SEO tool for my company and these were my two immediate go-tos. But it’s been a while since I took a deep dive into SEO tools so I decided it might be a nice exercise. And so the quest began. In the end, I had returned to the original question. So, let’s just dive in.
Before we begin the software feature analysis let’s talk about philosophy for a minute. Although I have used both of these tools in the past it has been a couple of years and I never did hold the two products up for side-by-side comparison. But, when I did I noticed a striking philosophical difference in the marketing of the two products. I am not making inferring that the product marketing strategy represents the philosophical disposition of the parent company but the difference in strategy was so stark that I thought it worth a closer look.
Although both these great tools deliver data designed to inform a solid SEO/digital marketing strategy, the tone is very different. Moz takes a very “you” centric approach marketing their flagship product. The focus of the marketing copy is your website, your content, your pages, your visitors, and your link opportunities. On the other hand, SEMrush uses a completely different marketing tactic focusing on “your competition” instead. The marketing copy used phrases like your competitors best keywords, your competitor’s ad budget, and your online rivals’ ad copy. When I was pouring over the details of Moz I was inspired to be better and to create delightful content. As I read through the SEMrush literature, I just wanted to crush my competition. The question is do you want to take a close look inside and grow into a better marketer or do you want to seek out all internet dwellers who would seek to impede your progress and slay them? This is really tough for me because I’m a little bit country and a little bit rock-and-roll. Oh well, on to the specs!
Keep in mind that these two products were the finalists of my original research. Given that, it is fair to say that both of these products are exceptional. Your SEO/SEM will improve if you learn and use either of these tools. In the end, I selected and have purchased a SEMrush account. I love Moz Pro and the whole Moz community but I believe that SEMrush is innovating at a much quicker pace. In addition, the A+ UI that SEMrush has created was a critical part of my decision-making process. I like easy to navigate. I like elegant reports. And I must admit, I’m a sucker for a pretty face.