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Is RCS the Future of Messaging?

Is RCS the Future of Messaging?

by Mike Ricotta - December 5, 2019

RCS stands for Rich Communication Service. It is not necessarily a brand new technology but it is starting to gain traction in new devices. That is why we ask the question: Is RCS messaging the future of messaging? Up until recently most devices and service providers could not support the file size that is required to share RCS messaging. That is now changing with both devices and service providers adopting the capability to send larger files. Here is a small excerpt:

That’s a pretty big one.
And then you – along with that – the color that your text window shows. So like, I know a lot of people right now are familiar with, like, you can change the background of the text, the text back and forth with someone to whatever you want per person. Right. In this instance, the company, or again, the sender will be able to control whatever they want that image to look like. Its colors. Some people have been saying fonts eventually and stuff like that. Will all be able to controlled from the sender, not the receiver.
So, AOL instant messenger. So we’re recreating AOL.
Yeah! That’s pretty much exactly.

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About The Author:
Mike Ricotta

Mike is a veteran of Madison Avenue digital media, with over a decade of professional experience. As an expert in digital media, Mike has been a partner in founding several web and apps products, has built 3 international development teams through acquisition, and appeared on media networks and publications such as CNBC, Fox Business, Bloomberg, Business Insider, and CIO Magazine, among others. More information on Mike may be found on his personal website: https://www.michaelricotta.com/