Impact of Voice Search & Voice Search Marketing

Impact of Voice Search & Voice Search Marketing

by Mike Ricotta - October 31, 2019

Voice Search has become a big part of the tech industry and voice search marketing is demanding new ways for businesses to reach their audience.

With voice-activated devices becoming more popular and more mobile devices making it easier to just use your voice, the number of voice searches will continue to grow; voice search marketing is becoming undeniably important. We do our best to talk about the impacts of these voice searches on this podcast. This is a continuation of our previous podcast, IOT Changes, with Matthew Romagnoli; IoT Changes Podcast. Matthew is a technology focused-marketing professional, to continue our talk about technology. For the past 8 years, he has been researching and writing articles/marketing material for small businesses. Matthew has written a few posts on our blog recently, here is a link to them. Here is a small excerpt of the podcast:

Lou: So instead of, the goal being, like instead of, you know, typing in song name lyrics to get the lyrics to the song, you would simply just sing to Google part of the lyrics? Or like when you don’t know the name of a song, type in a bit of the lyric and then you know, you put the ‘song’ at the end of it to let Google know. This a song, these are the lyrics. What’s the name of this song?

Mike: Right! Exactly.


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